<?xml version="1.0" encoding="UTF-8"?>
<!-- *** Sample DDS iDesk RFP created on 2009-09-30 *** -->
<!-- element: required, max occurrence of 1; attributes: required -->
<RequestForProposal xmlns="http://ns.iab.net" xmlns:ebiz="http://ns.ebizformedia.com"
	xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
	xsi:schemaLocation="http://ns.iab.net IAB_RFPCommon.xsd">
	<!-- element: required, max occurrence of 1 -->
	<IABMessageHeader>
		<!-- element: required, max occurrence of 1 -->
		<ebiz:AAAA-Values>
			<!-- element: required, max occurrence of 1 -->			
			<ebiz:SchemaName>IAB_RFPCommon</ebiz:SchemaName>
			<!-- element: required, max occurrence of 1 -->			
			<ebiz:SchemaVersion>1.0</ebiz:SchemaVersion>
			<!-- element: required, max occurrence of 1 -->			
			<ebiz:Media>Interactive</ebiz:Media>
			<!-- element: required, max occurrence of 1 -->			
			<ebiz:BusinessObject>Request For Proposal</ebiz:BusinessObject>
			<!-- element: required, max occurrence of 1 -->			
			<ebiz:Action>Create</ebiz:Action>
			<!-- element: required, max occurrence of 1 -->			
			<ebiz:UniqueMessageID>{00000000-0000-0000-0000-000000001134}</ebiz:UniqueMessageID>
		</ebiz:AAAA-Values>
		<!-- element: required, max occurrence of 1 -->			
		<CreatingSystem>DDS iDesk v2.0</CreatingSystem>
		<!-- element: required, max occurrence of 1 -->			
		<CreatedDate>2009-09-30T13:13:51.0Z</CreatedDate>
	</IABMessageHeader>
	<!-- element: required, max occurrence of 1 -->			
	<Advertiser>
		<!-- element: required, max occurrence of 1 -->			
		<Role>Advertiser</Role>
		<!-- element: required, max occurrence of 1; attribute: required -->	
		<!-- IAB POC: The owner is set to agency to identify the trading partner in which the code is from -->
		<PrimaryID idOwner="Agency">
			<!-- element: required, max occurrence of 1; attribute: required -->			
			<IdValue name="Client Business Key">SJIXYZ</IdValue>
		</PrimaryID>
		<!-- element: required, max occurrence of 1 -->			
		<Name>XYZ Widget Company</Name>
		<Address>
			<!-- element: required, max occurrence of 1 -->
			<!-- IAB POC: 'XX' used as a placeholder -->
			<CountryCode>XX</CountryCode>
			<!-- element: required, max occurrence of 1 -->
			<!-- IAB POC: Empty element  -->
			<DeliveryAddress/>
		</Address>
		<PrimaryContact>
			<!-- element: required, max occurrence of 1 -->
			<!-- IAB POC: 'Primary' used as a placeholder -->
			<IABTypeOfContact>Primary</IABTypeOfContact>
			<!-- element: required, max occurrence of 1 -->			
			<PersonName>
				<!-- element: required, max occurrence of 1 -->
				<!-- IAB POC: 'Unspecified' used as a placeholder -->
				<GivenName>Unspecified</GivenName>
				<!-- element: required, max occurrence of 1 -->
				<!-- IAB POC: 'Unspecified' used as a placeholder -->
				<FamilyName>Unspecified</FamilyName>
			</PersonName>
		</PrimaryContact>
		<!-- element: required, max occurrence of 1 -->			
		<ProductName>Blue Widgets</ProductName>
	</Advertiser>
	<!-- element: required, max occurrence of 1 -->
	<Agency>
		<!-- element: required, max occurrence of 1 -->
		<Role>Agency</Role>
		<!-- element: required, max occurrence of 1; attribute: required -->
		<!-- IAB POC: Trading partners should have a common ID.  DDS will be responsible for 
			determining the appropriate common ID to use for the DDS agency code.  
			TBD: If this common ID refers to the agency or the agency location. -->
		<PrimaryID idOwner="IAB Registry">
			<!-- element: required, max occurrence of 1 -->
			<IdValue>00000000-0000-0000-0000-000000007123</IdValue>
		</PrimaryID>
		<!-- element: required, max occurrence of 1 -->
		<Name>The Ad Company (DDS)</Name>
		<!-- element: required, max occurrence of 1 -->
		<Address>
			<!-- element: required, max occurrence of 1 -->
			<CountryCode>US</CountryCode>
			<!-- element: optional, max occurrence of 1 -->
			<PostalCode>10011</PostalCode>
			<!-- element: optional, max occurrence of 1 -->
			<Region>NY</Region>
			<!-- element: optional, max occurrence of 1 -->
			<Municipality>New York</Municipality>
			<!-- element: required, max occurrence of 1 -->
			<!-- IAB POC: Empty element if child element not  specified  -->			
			<DeliveryAddress>
				<!-- element: optional, max occurrence of 2 -->
				<AddressLine>115 W 18th St.</AddressLine>
			</DeliveryAddress>
		</Address>
		<!-- element: required, max occurrence of 1 -->
		<PrimaryContact>
			<!-- element: required, max occurrence of 1 -->
			<Use>business</Use>
			<!-- element: optional, max occurrence of 1 -->
			<Telephone>
				<!-- element: optional, max occurrence of 1 -->
				<FormattedNumber>212-633-8000</FormattedNumber>
			</Telephone>
			<!-- element: optional, max occurrence of 1 -->
			<Fax>
				<!-- element: optional, max occurrence of 1 -->
				<FormattedNumber>212-633-5555</FormattedNumber>
			</Fax>
			<!-- element: required, max occurrence of 1 -->
			<InternetEmailAddress>idesk@dds.net</InternetEmailAddress>
			<!-- element: required, max occurrence of 1 -->
			<IABTypeOfContact>Primary</IABTypeOfContact>
			<!-- element: required, max occurrence of 1 -->
			<PersonName>
				<!-- element: required, max occurrence of 1 -->
				<GivenName>idesk</GivenName>
				<!-- element: required, max occurrence of 1 -->
				<FamilyName>software</FamilyName>
			</PersonName>
		</PrimaryContact>
	</Agency>
	<!-- element: required, max occurrence of 1 -->
	<Publisher>
		<!-- element: required, max occurrence of 1 -->
		<Role>Publisher</Role>
		<!-- element: required, max occurrence of 1; attribute: required -->
		<!-- IAB POC: Trading partners should have a common ID.  DDS will be responsible for 
			determining the appropriate common ID to use for the publisher. -->		
		<PrimaryID idOwner="IAB Registry">
			<!-- element: required, max occurrence of 1 -->
			<IdValue>00000000-0000-0000-0000-000000769992</IdValue>
		</PrimaryID>
		<!-- element: required, max occurrence of 1 -->
		<!-- IAB POC: Will have 6 publishers in total for the tests, with 2 for each vendor -->
		<!-- IAB POC: Name is from IAB Registry --> 
		<Name>Operative Test Publisher A</Name>
		<!-- element: required, max occurrence of 1 -->
		<Address>
			<!-- element: required, max occurrence of 1 -->
			<!-- IAB POC: 'XX' used as a placeholder -->
			<CountryCode>XX</CountryCode>
			<!-- element: required, max occurrence of 1 -->
			<!-- IAB POC: Empty element -->	
			<DeliveryAddress/>
		</Address>
		<!-- element: required, max occurrence of 1 -->
		<PrimaryContact>
			<!-- element: required, max occurrence of 1 -->
			<InternetEmailAddress>Joe.Smith@ota-a.com</InternetEmailAddress>
			<!-- element: required, max occurrence of 1 -->
			<!-- IAB POC: 'Primary' used as a placeholder -->
			<IABTypeOfContact>Primary</IABTypeOfContact>
			<!-- element: required, max occurrence of 1 -->			
			<PersonName>
				<!-- element: required, max occurrence of 1 -->
				<!-- IAB POC: 'Unspecified' used as a placeholder -->
				<GivenName>Unspecified</GivenName>
				<!-- element: required, max occurrence of 1 -->
				<!-- IAB POC: 'Unspecified' used as a placeholder -->
				<FamilyName>Unspecified</FamilyName>
			</PersonName>
		</PrimaryContact>
		<!-- element: required, max occurrence of 1 -->
		<!-- IAB POC: Need clarification on how these property names will be used by the publisher -->
		<PropertyName>http://ota-a.com</PropertyName>
	</Publisher>
	<!-- element: required, max occurrence of 1 -->
	<CampaignReferenceInfo>
		<!-- element: required, max occurrence of 1 -->
		<DocumentName>Winter Blue Widget Clearance</DocumentName>
		<!-- element: required, max occurrence of 1; attribute: required -->			
		<CampaignReferenceId idOwner="Agency">
			<!-- element: required, max occurrence of 1 -->
			<!-- IAB POC: Need to understand how this value will be used -->
			<IdValue>SJ-207026</IdValue>
		</CampaignReferenceId>
		<!-- element: required, max occurrence of 1; attribute: required -->			
		<!-- IAB POC: The value of this element needs to be return in the proposal as ../InReferenceTo/ReferencedDocumentId-->
		<DocumentId idOwner="Agency">
			<!-- element: required, max occurrence of 1; attribute: required -->			
			<IdValue name="RFP Token">64a4af77-18b5-459a-9365-5009ce600d0d</IdValue>
		</DocumentId>
		<!-- element: required, max occurrence of 1 -->
		<!-- IAB POC: Where are the version control instructions? Didn't find in IAB E-Business Tech Specs. 
			Using 1 since RFPs are always original documents. -->
		<Version>1</Version>
		<!-- element: required, max occurrence of 1 -->
		<!-- IAB POC: Why is this required for a RFP? -->
		<InReferenceTo>
			<!-- element: required, max occurrence of 1; attribute: required -->
			<!-- IAB POC: 'None' used as a placeholder -->
			<ReferencedDocumentId idOwner="None">
				<!-- element: required, max occurrence of 1 -->			
				<!-- IAB POC: 'Nothing' used as a placeholder -->
				<IdValue>Nothing</IdValue>
			</ReferencedDocumentId>
			<!-- element: required, max occurrence of 1 -->
			<!-- IAB POC: '0' used as a placeholder -->
			<ReferencedVersion>0</ReferencedVersion>
		</InReferenceTo>
		<!-- element: required, max occurrence of 1 -->
		<DocumentSender>
			<!-- element: required, max occurrence of 1 -->
			<GivenName>idesk</GivenName>
			<!-- element: required, max occurrence of 1 -->
			<FamilyName>software</FamilyName>
		</DocumentSender>
		<!-- element: required, max occurrence of 1 -->
		<!-- IAB POC: Isn't this the same as created date in the header?  
			If this is for the system send, then it should be outside of the message.
			The contents of the message shouldn't be changed by the service 
			sending the message -->
		<SentDate>
			<!-- element: required, max occurrence of 1 -->
			<!-- IAB POC: Using same value as in CreatedDate -->
			<Date>2009-09-30</Date>
		</SentDate>
	</CampaignReferenceInfo>
	<!-- element: required, max occurrence of 1 -->
	<RFPDetails>
		<!-- element: required, max occurrence of 1; attribute: required -->
		<Budget currency="USD">25000</Budget>
		<!-- element: required, max occurrence of 1 -->
		<StartDate>2009-12-01</StartDate>
		<!-- element: required, max occurrence of 1 -->
		<EndDate>2010-01-16</EndDate>
		<!-- element: required, max occurrence of 1 -->
		<CampaignBrief>
			<!-- element: required, max occurrence of 1 -->
			<Background>We are targeting men from ages 25 to 35 for the Winter Blue Widget Clearance Campaign. Our budget for this campaign should not exceed $25,000.00. Include standard skyscraper ads and standard buttons. We will not be entertaining any rich media ads. All ads must be able to be served from a 3rd Party ad server.</Background>
			<!-- element: required, max occurrence of 1 -->
			<!-- IAB POC: 'Unspecified' used as a placeholder -->
			<Description>Unspecified</Description>
			<!-- element: required, max occurrence of 1 -->
			<!-- IAB POC: 'Unspecified' used as a placeholder -->
			<GeographicConsiderations>Unspecified</GeographicConsiderations>
			<!-- element: required, max occurrence of 1 -->
			<!-- IAB POC: 'Unspecified' used as a placeholder -->
			<TargetAudience>Unspecified</TargetAudience>
			<!-- element: required, max occurrence of 1 -->
			<!-- IAB POC: 'Unspecified' used as a placeholder -->
			<PrimarySuccessMetric>Unspecified</PrimarySuccessMetric>
		</CampaignBrief>
		<!-- element: optional, max occurrence of 1 -->
		<Attachments>
			<!-- element: required, max occurrence of 1 -->
			<Link>http://gap-dev-pub.dds.net/gap/client/index.html?t=7D6eZpHxfX3kdzAr5itkZ8%87wciitXpBy;</Link>
		</Attachments>
	</RFPDetails>
	<!-- element: required, max occurrence of 1 -->
	<RFPResponseRequirements>
		<!-- element: required, max occurrence of 1 -->
		<DueDate>
			<!-- element: required, max occurrence of 1 -->
			<Date>2009-10-21</Date>
		</DueDate>
		<!-- element: required, max occurrence of 1 -->
		<Format>IAB_ProposalCommon version 1.0</Format>
		<!-- element: required, max occurrence of 1 -->
		<!-- IAB POC: 'Unspecified' used as a placeholder -->
		<Instructions>Unspecified</Instructions>
	</RFPResponseRequirements>
</RequestForProposal>
